Hi! I’m Ann

(I’m the one on the phone)

Social media. Digital marketing. Paid Ads. CopyWriting. Graphic design. Influencer. Content creation. Community management.

I am a digital and social media manager with experience in both paid and organic content creation, social strategy, and community management.

I got my start working in tech before spending eight years as in-house social media (and writer and photographer and web design and everything else digital) for professional sports teams. I then moved on to the apparel industry, overseeing the social media for one of the biggest denim brands in the world.

And somewhere in there I was also a graphic designer. Those wacky jerseys minor league teams wear? I designed four of ‘em.

My first job was at a computer camp

Yes, a computer camp. A computer camp at Stanford University, no less. I’m a Silicon Valley girl born and raised. However, I was considered the cool, artistic girl - while my fellow counselors taught things like programming for Unity and C++, I taught “Web Design & Flash Animation” and “Graphic Design for Advertising.” How many people do you know can say they are certified at teaching Adobe? To 7-17 years, but still.

I wrote a limerick for (almost) every win one season

There are only so many ways to caption a highlight reel. And after five seasons of working for a very successful team, I was pretty sure I had written all of them. A few wins into the season, inspiration struck: limericks. No other hockey team has ever posted a limerick. Haikus, yes, but limericks were unexplored territory. Soon I found myself searching rhyming dictionaries and counting syllables after every win. And, well, that season we went to the Western Conference Final so we had a LOT of wins.

It all started with a Finding Nemo and Chicago fan page

Picture this: it’s the early 2000s. Geocities, Angelfire, and Freewebs rule the World Wide Web. Social media is not a thing that exists. A preteen Ann really, really likes the moves Finding Nemo and Chicago. She wants to share her appreciation for these fine films. She discovers that, in order for her to do that, she needs to learn HMTL. And CSS. And graphic design. She does, building a website replete with gifs and tables and the most obnoxious <marquee> text. Those skills were then used in building MySpace profiles and hockey blogs, then freelance design, then staff writing, culminating in the short-form blogging format that is social media.

Snapshots

Implemented new San Jose Sharks social media strategy that saw the Twitter followers grow by 60% in the first six months — Developed a full-funnel paid social strategy for Wrangler that drove an 80% increase in traffic and 30% increase in revenue year over year.

Oversaw the launch and management of the San Jose Sharks’s Spanish-language social platforms, @LosTiburones — Developed paid, organic, and influencer social campaigns for over 25 different Wrangler product collections in 2024, in addition to keeping the business as usual content running.

Spearheaded the content creation and coverage on themed events - Star Wars Night, Hockey Is For Everyone, and Shark Week - setting a new NHL standard for theme nights — Oversaw the budget and strategy of Wrangler’s influencer program, utilizing effectively in paid social campaigns and expanding it to affiliate networks such as LTK.

Led the #NHL17Pavelski cover vote campaign in conjunction with EA Sports, earning 100,000+ more hashtag uses than the other finalist.

Launched and established the digital voice for a new AHL team, the San Jose Barracuda, which ranked in the top three in engagement rate and follower growth in the league.

Produced a 64-page game program for each Sacramento River Cats homestand, including the design, layout, and some writing — Produced a 64-page game program for each Sacramento River Cats homestand, including the design, layout, and articles.